POLY Consulting | Our Solutions

Recalibration is a lever to create value — understanding and connecting to influential societal segments that are future first.

Identify, prioritize, and accelerate the highest areas of growth potential

The shelf life of “usual” in business-as-usual is getting shorter and shorter. Poly’s proprietary approach to marketplace analysis is designed to unearth bespoke opportunities through a market disrupting prism.

Every category has its established conventional-wisdom on how the market should be viewed, segmented and targeted. Often, traditional, uniform perspectives of the marketplace tend to deliver one company the exact same data and insights as for all of their competitors. Typically this best serves a category’s dominant market leaders. Poly delivers new thinking and approaches to growth that inform and validate next best decisions toward positive change and value creation.

Gap Analysis & Insight

Find new growth opportunities with a deep interrogation into the landscape to determine if you're getting your fair share of the market…

Define Customer Segments

Who are the key segments (Demographic. psychographics, behavioral, geographic). What they buy, how much, where, how frequently?

Competitive Share Analysis

Against each of the key segments, what is my share versus competitors? Key differences by regions?

Identify Growth Opportunities

Where are my strengths — should I leverage them? Where are my weaknesses — Should I develop them?

Size the Prize

What is the potential customer growth upside (penetration & value) for gains against each segment?

Marketplace Recalibration & Strategy

Connect with these opportunities through our analytics and advance growth pathways and customer value…

Best Prospects

Of identified growth segments, what specific personas represent the best opportunity for us to win with? (Demographically, attitudinally, behaviorally).

Competitive
Re-Mapping

How might we rethink the competitive landscape to create a market space that aligns our products/services with our best prospects?

Market Modeling

If we were to do that successfully, what growth might that represent and where should we focus our efforts? (Regions / product/service mix).

GTM Strategy Attunement

How might we adjust our current go-to-market strategy to realize this growth?

Measurement & Optimization

Quantify performance and align investment to ensure your offering is in-step with the market…

Measurement Strategy

What success KPIs will give us a read of how we are progressing against GTM goals? What tools and inputs are required? How are these integrated to company’s existing metrics?

Strategy Refinement

Based on performance against KPIs, how should our GTM strategies shift?

Investment Optimization

What shifts in investment will be required to optimize these strategy shifts (regional / sub-segments / products)?

Recent Work

All Case Studies